With my new website up and running, the obvious next step is promotion, but that doesn’t excite me, so let’s just drop that. How about revisiting all 600 lessons and updating any outdated content, starting with Module 1?
As I started reviewing the lessons and taking notes, something felt off. It’s been ten years since I first wrote Module 1, and in that time, I’ve grown a lot as a teacher, pianist, and composer. Do I really want to just work as a video editor for my younger self? I dropped that idea as well.
What if we completely reboot Module 1? Now, that idea got me excited. In a burst of creativity, I composed 25 beginner piano pieces in six hours and notated every one of them. Over the next two days, I put together 10 lessons on proper piano technique and began recording videos for this brand-new module.
I was definitely in my flow, but the thought of marketing still bugged me. I needed a genuine approach that wouldn’t pull me away from what I love: practicing and making lessons. So, I grabbed “Show Your Work!” by Austin Kleon from my bookshelf. After two hours of reading, one quote really resonated with me:
“Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Fill your website with your work and your ideas and the stuff you care about.”
Later that day, I started thinking about branding as well and how I could add some pixel art to my lessons. This led me to check out pixel art games, and I discovered “Rain World.” Curious about how it was made, I found advice from the developer that fit perfectly with what I read in “Show Your Work!”:
“Post every day on your dev blog, even if you barely made any progress. Always include a picture or a gif of what you’re working on. Be technical; the dev blog is for tracking your progress as much as for others to read, so make it a development log, not a marketing blog.”
Joar Jakobsson – Game Developer of Rain World
And that’s why I’m writing this post now. My plan for self-promotion is to update you daily or weekly on what I’m doing. Let’s see where this takes us! Sounds good to me, what do you think?
0 Comments